User:Graham

How to use key words in anchor text for seo purposes.

The correct use of keywords in anchor text is one of the most important parts of any seo strategy. There are many differing views and arguments on how to produce back-links for a seo campaign. Google has rolled out a couple of updates to its search engine ranking algorithm over the last few months mainly to combat over optimised websites. In the past seo was pretty easy if you had the knowledge and the time, producing back-links was simple, write an article, spin it using an article spinner and post your content on as many different websites as possible simple!

Now things are a little bit different, the old school methods of are ancient history and everyone in the seo industry are back to square one. The use of anchor text keywords is defiantly one of the areas targeted by the latest Google updates and the correct use of hyper-linked key words cannot be stressed enough.

Here is a breakdown of one of our latest seo campaigns and a list of keywords that we are using. Our main keyword or search term is “burglar alarms Liverpool” this is the exact search term that we want to rank for but if we use this search term a lot Google will pick up on this and penalise the site or in this case the page that it links too, so how do we overcome this?

The trick is to use the main search term in anchor text a handful of times, then break down the search term in to variants as follows.

Main search term = burglar alarms Liverpool

Variant 1 = burglar alarms, this will focus on the first two main keywords. Variant 2 = Liverpool, this will focus on the last keyword and also the geographical location.

To put this into context here is a simple example.

To find the best burglar alarms in the Liverpool area please click here.

This breaks up the main search term burglar alarms Liverpool into two hyper linked phrases. Now this can be applied to any search term.

Variant 3 = alarms Liverpool, this variant will focus on the geographical location and also the product or service that is offered. Variant 4 = burglar alarm systems, this variant is related to our main search term and again focuses on the product for sale.

Here are a couple of examples to put the above in to context.

If you are searching for a good alarm installer in Liverpool then why not try G Allen alarms Liverpool for the best deals on your home security.

Or

Find out more about burglar alarm systems here.

Your main search term can be made into countless variations and these variations should be used broadly across you seo campaign. Varying you keywords is important to avoid penalties form Google and help with your search engine position. You should also use other keywords and search terms that are not directly related to your seo efforts. Below is a small list of other phrases that we use on a regular basis. Company name. Find out more. Click here. Url (www.yoursite.com) More information.

There are no set rules or guidelines when it comes to using keywords in anchor text but it is always a good idea to vary your keywords across your seo campaign and not to use the one keyword over and over again.